Box 2 are an online and catalogue aimed at glamourous plus size female . The company owner Nicky has been running Box to for 30 years. She knows her brand and her customers very well.
Box 2 focus on high quality versatile fashion. Nicky sends out a catalogue 4-5 times a year including a Fabulous range which focuses on glamorous occasional wear.
I was invited to their HQ in Sussex to style their High Summer catalogue. Nicky (who not only calls the shots but also models too!) and models Annie and Zoe were fabulous to work with. This truly is a well oiled organisation and it was an honour to be invited into the team.
It was my role to give a fresh eye on the styling. After shooting every garment and outfit to the very organised and detailed script, I was also given the creativity to shoot some new shots for the company.
I wanted to strip back all accessories and props to reveal the clothes in a modern minimal way. Annie and Zoe took very quickly to this relaxed style of shooting. The clothes look divine and Nicky superbly relaxed sat down wearing the signature star jumper.
Here are some of my favourite - all garments are available from 12th April.