Last month, I was guest speaker at the WHO Networking group.
I discussed personal branding and the importance of tailoring your personal style to suit your business. Whatever your business is, it’s fundamental that your style suits the environment you work in. Whatever work you do, It’s also incredibly important to have a signature piece that clients and customers remember.
When rebranding last year, I wanted to portray a business element to my brand - an image with a blazer felt right to convey my professional style. This is my signature piece.
I wear a lot of print and vintage so a sharp tailored blazer pulls my look together.
My red blazer is a garment that when I put it on, I mean business. To me it reflects my business personality - vibrant, energetic, un-noticeable and punchy.
So my question to you is ‘If your business was a blazer, what blazer would it be?’
Here are some inspired ideas..(All Massimo Dutti new season)
A twist on the country tweed. Authentic, classic, traditional English. Perfect with jeans and I love it mixed with the tweed skirt.
Grey minimal and sporty. For the individual who likes simplicity, clean lines and no fuss.
The 70’s corduroy is back. This feels preppy, nostalgic, soft to touch. Worn simple with jeans or throw over a printed floral midi dress.
The classic pinstripe is now not just for the city. This looks very Parisian worn with straight cropped denim. Oversize is best - thrown over classic separates.
Plaid check is everywhere. Chuck on with tracksuits and t-shirts nod to the 90s or do the sporty thing and team matching trousers, trainers and t-shirt.