Last week , I attended a book launch for client Esther Stanhope.
What struck me was although there wasn’t a dress code for the event, most of the room had an accent of red in their outfit.
The host, Esther was in Red
Her friends, clients and colleagues all chose to wear a splash of red
Even the stylist (me! turned up in Red)
It got me thinking about Esther, her brand, what she evokes. Was it her brand that made us all want to wear red or was it because we just all felt the need to get noticed?
A bit of both I expect.
Esther has a great signature look.
She left her BBC boho style behind many years ago and we realised that a signature style of bold colours worn in a suit or on top was a great look for her. I visited her at home and we nailed her style.
Great blazer, tailored trousers, silky or floaty top, bright lipstick and a either a chunky silver necklace or skinny scarf..oh and a pair of fabulous noticeable shoes.
Her colouring is pale skin, pale blue eyes, dark hair so she looks fabulous is cool bold colours (rather like myself).
And choses to wear red a lot for her branding..
She is is all that the colour red evokes.
So what made all of the attendants wear Red?
Subconsciously i think we were all thinking about Esther and what she brings to us.
Energy, assertive, motivated, strength, warmth.
But I also think they considered the impact they could make in the room.
All had considered the landscape of the event.
Most didn’t know everyone, most wanted to get to know people.
Most wanted to get noticed.
(Oh yes, we were all there to support Esther but there was a lot of networking going on in that room)
For me, I chose black&white (to match my chevron branding) but also chose my red trench to keep me dry (it was pouring) but to make an impact.
This made the event fantastic, exciting, energising (like Esther) and a bit thrilling (like the colour Red).
“Red. Those who love red live life to the fullest and are tenacious and determined in their endeavours”
(Great quote - thanks pintrest)
And of all the colours in the colour wheel - red is deemed as an the universal colour that we can all wear.
Even Audrey Hepburn agrees..