'SMART up my CASUAL please!'...

Mens styling at Clarks Village, Somerset

Meet Nathan. A 30 year Personal Trainer/Coffee Shop Manager from Bath. A family man who loves working with his wife Anna and hanging out with his two year old daughter.

He entered the Personal Shop competition at Clarks Village and won. Before the Personal Shop, I spent time talking to Nathan on the phone, discussing the areas of style he’d like help with the most. We also exchanged some photos so I was aware of his current style and look. I then got to work and we met a week later at Clarks Village. Read how I helped Natan smarten up his casual look.

Although a Personal Shopper and Stylist, I’m a practical person, so spending money is not the focus. The focus is that the individual is getting the most out of the styling experience, purchasing only what he or she loves, buying what is suitable for their personality, body shape and most importantly, their lifestyle. I also use the time to teach them styling tricks along the way so they get value out of what they buy.

Name: Nathan

Age: 30

Body shape: Tall & lean

Family: Daddy to 2 year old Oakley, Hubby to Anna

Work/Life: Manages The Forum coffee shop in Bath with wife Anna and a Personal

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Style: Sporty, tidy, well groomed, simple style with a pop of colour (mainly in his footwear).

What help did Nathan want?

- To freshen up his Summer Wardrobe.

- Add some smarter pieces.

- Learn about the ‘smart casual’

- Advise on summer footwear

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My Wish List for Nathan

- Introduce the cotton shirt

- Chinos (neutral and coloured)

- New denim

- Introduce a belt

- Advise on footwear

- New Denim

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What he was lacking in was smarter clothes so I suggested some patterned shirts and chinos to mix up his look a bit. I also suggested a new style of blazer or jacket.

Brands that suited Nathan

After doing a trawl of Clarks Village, I felt the best brands for Nathan were Ben Sherman and Penguin. Both these brands offer a sharp casual style, pops of colour and perfect style for his slim frame. Ben Shermans vintage history is now rather iconic - a mod, retro style - so I felt he’d wear this brand really well. Penguin is an American brand with only 10 stores in the UK. It offers a fresh approach to casual wear. Levis was a must as was Superdry.

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SHIRTS & PRINTS

We first looked at shirts, considering the type of ‘print’ that suited his personality the most. Floral being too feminine for his frame, gingham and check too traditional so I suggested a retro geometric print would be more suitable. I suggested a coral/orange print shirt, a bold colour for Nathan but it worked well with his khaki bomber. Because of his dark features, Natan can wear strong colours and print.

I suggested geometric print styles would suit Natan’s style and personality more.

I suggested geometric print styles would suit Natan’s style and personality more.

Shirt Ben Sherman

Shirt Ben Sherman

Shirt and belt Ben Sherman

Shirt and belt Ben Sherman

T-Shirt wise, I really liked the ‘target’ print t-shirts and although green worked really well on Nathan, I encouraged him to purchase the mustard one which worked fabulously with his khaki bomber.

Target T-shirts Ben Sherman

Target T-shirts Ben Sherman

Encouraging to go for the mustard

Encouraging to go for the mustard

Working it with his current bomber and blue denim

Working it with his current bomber and blue denim

When I Personal Shopping, I teach the client how new garments can be worn in different ways, teaming them with pieces he owns and giving advise continually along the way. The whole experience is about learning as well as shopping.

CHINOS

Next up was chinos. Nathan was to have more trouser selection in his wardrobe, to avoid wearing blue jeans all the time. Chinos are a great alternative. It was very important that I sourced, slim fit cut, in a modern colour that suit his build that could wear turned up casually with loafers or trainers.

Loved the sporty stripe detail in these chinos

Loved the sporty stripe detail in these chinos

Blue chinos and shirt Penguin. Belt Ben Sherman.

Blue chinos and shirt Penguin. Belt Ben Sherman.

Teaching Nathan ‘how to wear’ t-shirt & Chinos with his current bomber.

Teaching Nathan ‘how to wear’ t-shirt & Chinos with his current bomber.

I encouraged a polo shirt by Penguin as it was a step up smarter than a t-shirt.

I encouraged a polo shirt by Penguin as it was a step up smarter than a t-shirt.

Belt up. Tuck in.

One of the biggest learning curve for Nathan was learning how wearing a belt transforms his look. We found a soft navy belt from Ben Sherman which smartened up his jeans and chinos.
I also taught him to tuck his shirt in. Something he didn't do. This made him look smarter, more well turned out.


Next up Levi’s

Visiting Levis was a must with Nathan. I wanted to expand his denim style and encourage him to try new colours. The Skinny were too skinny and the regular, too regular but the 510 were a perfect fit. Black wasn't a colour he’d go for, but I suggested that a black pair work really well as a smarter look for social occasions and will work wonders in the winter with knitwear.

Skinny Levis - too skinny

Skinny Levis - too skinny

510 Skinny Levis - better fit

510 Skinny Levis - better fit

Even doggies can get involved in store!

Even doggies can get involved in store!

A well deserved lunch from Nourish at Clarks Village

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What Nathan felt after the Personal Shop

‘It’s been great, brilliant and I’ve been totally taken out of my comfort zone, without feeling uncomfortable’

‘I’ve got some new items I wouldn’t normally choose’

‘I’ve learned to tuck in my shirt and how much smarter I look wearing a belt’

‘I’m going to look out for some summer sporty loafers too’

A fabulous discount

A fabulous discount

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